Broadway

BROADWAY

TIMELINE

COMPLETED 2018

LOCATION

Jubilee Hills,
Hyderabad

BUILT UP AREA

16,076 sq ft

Category

F&B, ARCHITECTURE​​

AWARDS

Inspired by the concept of a theater and a platform for performance, the Broadway Brewery was designed as a massive inward-looking volume. With the intention of maximizing the use of site space, the design invokes an industrial-chic aesthetic with splashes of colors.

The volumetric division of spaces expertly weaves in intrigue to break the long expanse of the built form. Drawing inspiration from broadway-style theaters, the seating area is raised in staggered levels.

Legend

  1. Indoor amphitheater
  2. Indoor seating
  3. Stage
  4. Brewery
  5. Semi open bar counter
  6. Semi open seating

The walls under the theater-style multi-level seating open up to accommodate the existing boulders on site.

Legend

  1. Entry
  2. Semi open bar counter
  3. Triple height area
  4. Bar counter
  5. Semi open seating
  6. Performance deck
  7. Amphitheatre
  8. Open seating
  9. Dry store
  10. Staff room
  11. Security
  12. Store
  13. Toilets

Wooden furniture adds warmth to the industrial frame while also playing the functional role of a sound insulation material used in old theatres. The material palette reflects the laid-back, leisurely vibe a brewery demands.

There is an abundance of greens, customized terrazzo mosaics of different colored natural stones, and bare concrete slabs polished to enhance the natural color of the aggregate. The design is a stunning juxtaposition of elements that are stark yet vibrant, industrial yet inviting.

Legend

  1. Stepped seating
  2. Live food preparation
  3. Open terrace seating
  4. Stage
  5. Toilets

The unique spatial experience encourages visitors to pause, relax, and unwind. The lines between structural and architectural design are blurred, as the structure itself becomes the hero of the story.

All the different spaces in the brewery have unique expressions, but a common design language connects them. Minimal finishes, natural textures, and abundant greenery create the perfect environment for celebrations and conversations.

Legend

  1. Kitchen
  2. Store room
  3. Stage
  4. Stair
  5. Brew tanks

23DDS©