F&B, Interior
Chubby Cho
JUBILEE HILLS, HYD
Location
5218 sq ft
Built up Area
2019
Timeline
Awards
The Chubby Cho restaurant in Hyderabad was started with the unique idea of fun, Asian cuisine, which was to be reflected in the restaurant's interior space. The design evolved from the concept of a lively Asian eatery that combines the bustling atmosphere of an Asian street dining experience with the elegance of formal dining.
The space is conceptualized as an authentic Asian restaurant next to a vibrant street. Borrowing typical elements used in the street-side establishments, the design incorporates low height crate seats, cobblestone paving and hanging menus in colored fabric to create a striking yet homely space.
To offset this rustic atmosphere with a more modern, formal air, the design uses community dining tables, fine upholstered furniture, cement floors with brass inlays, and a live kitchen. All the design elements combine harmoniously to infuse the space with a homely, inviting atmosphere for an elevated, fun dining experience.
The spatial character is an artistic manifestation of traditional Japanese modular space planning and vernacular Chinese construction techniques with a modern twist. The design utilizes a module of 6'x6' space which, in its repetition, creates the entire restaurant - much like how tatami mats are used as a module to create varied spaces in traditional Japanese architecture.
The whole installation is inspired by traditional bamboo construction techniques of ancient China. This modular geometry is one of the central features of the design. All the partitions, doors, windows, openings, seating, railings, and lighting are aligned to this modular geometry. The design for the railings takes its inspiration from ornate Japanese Ranma patterns.
The doors and windows, too, have a strong Asian character, being created to resemble Japanese shoji panels with translucent handmade paper framed in wood. The design has all the characteristics required to make it feel authentic, reminiscent of many aspects of Asian culture.
The dynamic art panel that runs across the restaurant accentuates this further. The panels allow diffused natural light into the interior volume that creates interesting patterns of light and shadow.
The modules are defined by a grid of wooden beams in two layers with a vertical wooden member connection. The restaurant’s design and decor create an immersive and authentic customer experience making it stand out as a distinctly asian joint.
Legend
- Lobby
- Toilet
- Dining
- Bar Counter
- Live Counter
- Kitchen
- Store
- Staff Area
23DDS
